Zhuhai Luckyman Electronic Co., Ltd.
Zhuhai Luckyman Industrial Co., Ltd.
On the road of survival and development of hardware enterprises, many enterprises are like Eight Immortals crossing the sea. But what should hardware enterprises do to survive or live stronger?
Building hardware brand to build hardware brand
With the improvement of consumer brand awareness, the brand value of enterprises is becoming more and more important. Brand is an enterprise's intangible assets, with the awareness of brand awareness, most of the hardware manufacturers began to attach importance to the construction of brands, because the vicious cycle of low price competition is the cause of the final victims, building brand, brand building is the road to healthy development.
Hardware enterprises keep warm and pass through difficulties
To do brand is not to know, but to do it. Consumers will only become more rational and market will become more mature. If the distributor wants to improve the profit space, the only way is to play the team card, that is, the distributor, the general agent, the production of the ShangDu Railway Station on a front line.
Hardware price war transformation service competition
Competition among hardware enterprises needs upgrading from ordinary price wars to service wars. The market competition is more and more intense, and the quality of hardware consumers needs to be improved. It is very difficult to sell hardware to expand the market simply by traditional sales channels.
Hardware innovation is the driving force of sustainable development
In the hardware industry, homogeneity is not a new topic, imitation can improve efficiency, but can not copy, copy, not through their own research and development of plagiarism not only can not improve the ability of enterprise expansion, but will make innovation capacity, product can be replicated, and brand is only two. Products may soon become obsolete, while successful brands are eternal.
Innovation is the first productive force of development. It is the foundation for enterprises to constantly summarize, advance and improve continuously, so that innovative enterprises will develop. The vitality of products lies in innovation. The vitality of enterprises lies in their development. Enterprises without innovation capability are bound to lack the power to develop and advance.
Hardware enterprises take high end and environmental protection and energy saving routes
The rising price of raw materials has made many hardware enterprises, especially small and medium enterprises with low profit margins, feel the pressure of survival. In view of this situation, hardware enterprises should continue to invest in scientific research, and invest more in the production of environmental protection and energy saving products, so as to reduce costs and increase profits.